ZAPWATER EXPANDS HAMAK HOTELS PARTNERSHIP WITH PERLA LA PAZ

LOS ANGELES, CA (September 29, 2026) — Zapwater Communications has expanded its partnership with Mexico-based hotel operating group Hamak Hotels to represent Perla La Paz, Tapestry Collection by Hilton. The agency will lead U.S. public relations for the historic hotel, which is set to open this October following an extensive transformation.

A fixture on La Paz’s Malecón since 1940, and widely considered the oldest hotel in the Baja peninsula, Perla La Paz is a return to form for the oceanfront boardwalk, retaining its Art Deco character while introducing a contemporary experience inspired by Baja California Sur. It will be the first Tapestry Collection by Hilton property in Baja California and the first Hilton hotel in La Paz.

Zapwater will introduce the reimagined hotel to U.S. audiences through media relations, press visits, awards and storytelling across travel, lifestyle, culinary and wellness outlets. The assignment adds to the agency’s growing roster of hotel and destination clients in Mexico and Latin America. Zapwater’s regional work is complemented by CHISPA, its bilingual communications division.

“Perla La Paz is a large part of the story of La Paz itself,” said David Zapata, founder and CEO of Zapwater Communications. “We’re proud to grow our partnership with Hamak Hotels and help introduce this landmark’s next chapter to U.S. travelers.”

For more information about Zapwater Communications, please visit zapwater.com.

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