ZAPWATER EXPANDS BANYAN GROUP PARTNERSHIP WITH THE ADDITION OF BANYAN TREE MAYAKOBA

CHICAGO, IL (October 6, 2026) – Zapwater Communications today announced the expansion of its partnership with Banyan Group with the addition of Banyan Tree Mayakoba. The agency will lead North American public relations and influencer relations for the acclaimed Riviera Maya resort, further strengthening its roster of luxury hotels and resorts in Mexico.

The account will be led primarily from Zapwater’s Miami office within CHISPA, the agency’s bilingual practice, drawing on the team’s extensive experience representing hospitality brands across Mexico and Latin America.

The appointment expands Zapwater’s relationship with Banyan Group, which includes corporate communications support and representation of select properties across three continents: Ubuyu, a Banyan Tree Escape in Tanzania; Mamula Island by Banyan Tree in Montenegro; and Banyan Tree Phuket in Thailand.

Set within Mexico’s private Mayakoba community, Banyan Tree Mayakoba brings together the natural beauty of protected mangroves, freshwater lagoons and Caribbean coastline with an intimate, all-private-pool-villa experience. Blending Mexican hospitality with Banyan Tree’s Asian heritage, the resort offers a distinctive retreat rooted in nature, wellbeing and personalized service. Its accolades include two MICHELIN Keys, AAA Five Diamond status and a Forbes Travel Guide Four-Star rating.

Zapwater will oversee strategic positioning, earned media relations, influencer relations, targeted storytelling and hosted media and influencer visits, showcasing the resort’s private villas, culinary experiences, wellness offerings, sustainability initiatives and connections to the Riviera Maya. Outreach will engage leading travel, lifestyle, culinary and luxury media and content creators across North America.

“Banyan Tree Mayakoba’s extraordinary natural setting, exceptional hospitality and a sense of place make it one of Mexico’s most distinctive luxury resorts,” said David Zapata, CEO and founder of Zapwater Communications. “Expanding our partnership with Banyan Group reflects the trust we have built together and our shared enthusiasm for bringing each property’s story to life. We look forward to introducing new audiences to Banyan Tree Mayakoba while continuing to grow our work with the group around the world.”

The appointment reinforces Zapwater’s expanding presence in Mexico and builds on its luxury hospitality expertise, while further elevating Banyan Group’s visibility among North American travelers.

For more information about Banyan Tree Mayakoba, visit banyantree.com/mexico/mayakoba.

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