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Zapwater is a full-service communications partner with the experience, relationships and media savvy to integrate effective public relations programs into an overall business strategy. Our comprehensive services combine digital initiatives, experiential tactics and media relations to consistently drive bottom-line results.
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01. MEDIA RELATIONS
Zapwater’s position as a resource for news, trends and client information has led to strong relationships with journalists across the globe. We’ve earned their trust by providing original, captivating content for digital, broadcast and print formats. Compelling stories, delivered to the right media, is our winning formula for achieving consistent, transformative publicity for our clients.
02. DIGITAL/SOCIAL CONTENT
Staying current as digital platforms continually evolve is imperative at Zapwater. Our digital aptitude allows us to advise our clients on optimal social media strategies and digital solutions. Offering a multi-faceted and targeted approach to each account, Zapwater’s content creation ranges from online promotional contests to web-based media stunts. It can amplify existing media relations efforts or be engaged as a stand-alone service. Zapwater draws from its experience to offer options that build brand loyalty, engagement, increase visibility and, ultimately, influence purchasing decisions.
03. EVENT MANAGEMENT
Zapwater creates not only events, but experiences. The Zapwater team offers a full menu of event services, from concept development to tactical strategies to on-site activation. Our award-winning events range from an intimate blogger dinner and a pop-up store to a full on, street-activated grand opening for thousands. And by adding social media engagement, we ensure that event messaging extends beyond the attendees to reach additional audiences.
04. INFLUENCER RELATIONS
Zapwater is an experienced ally when brands wish to harness the power of influencers. We analyze reach, engagement, credibility, relevance and resonance to suggest influencer matches that will complement a brand and expand its exposure to potential customers. Influencers often carry more clout than traditional advertising, and Zapwater accesses the most coveted thought leaders to create ideal partnerships and content for its clients. attendees to reach additional audiences.
05. SPONSORSHIP/PARTNERSHIP DEVELOPMENT
Joining forces with a sponsor or partner starts with understanding the client’s brand and what it wants to achieve. A partnership can expose a brand to new customers, provide the financial support needed to bring a big idea to fruition or enhance a reputation though affiliation. From identifying appropriate charity allegiances to securing corporate sponsorship, Zapwater identifies, executes and leverages partnerships to create synergies where everyone wins.
06. MARKETING COMMUNICATIONS
Zapwater creates integrated marketing campaigns that drive value. We develop and implement cross-functional programs to support a client’s growth strategy and brand aspirations. Our marketing programs target, attract, and engage consumers. From campaign and brand management to strategic planning and digital marketing, we employ the most effective tools available to elevate a brand’s campaign above its competition.
07. CRISIS COMMUNICATIONS
Zapwater leverages its media relations expertise to assist in emergency or impending crisis-related situations. Whether it is a product recall, growing adverse sentiment or a burgeoning rumor, the Zapwater team provides strategic counsel to skillfully mitigate and resolve crises. Zapwater’s corporate and political experience in image management informs its strategies to protect the reputation of its clients.