In my 11 months at Zapwater Communications I have stepped up the ladder from part time intern to full time intern and now into the role of assistant publicist. As of last week, thanks to Zapwater clients Le Dress and Hotel Sax, I can add a new two-part job title to my resume: model/actress!

Le Dress paired up with neighboring Ruby Room to host “Haute for the Holidays”, a shopping and style event at their Wicker Park store on November 19th. As models strolled the shop floor wearing the haute-st new looks from Le Dress, I lent my hair to the talented ladies at the Ruby Room to be styled in a holiday up-do. Being a hair model was hard work, especially when there were truffles and champagne being passed around. At the end of the night, I treated myself to a new sweater dress for my efforts.

Friday I was able to tap into my inner thespian for the shoot of a new promotional video for the Hotel Sax. Both senior publicist Susie Schreiber and I had key roles as “Bob’s Girls”. One of the most demanding roles of my career, it entailed sitting perched at the bar inside the hotel’s ultra-luxe Chairman Suite, toasting our invisible boss for a job well done. Needless to say, we really knocked them dead. Stay tuned for the finished product!

My next appearance will be in Zapwater Holiday card, just shot this week. Until then, I’m not quitting my day job.

Emma Richards
Assistant Publicist