Susie Schreiber and I just returned from San Francisco where Zapwater received two 2008 Bulldog awards. As a young company, winning awards hasn’t really been a priority. In fact, this is the first time Zapwater has entered any industry award programs. The fact that we went two for two in awards submissions is pretty exciting.
The Bulldogs are sponsored each year by The Bulldog Reporter, a national media relations publication. What sets these awards apart from others in the public relations field is that they honor strategic business thinking as much as results in using the press to tell an organization's story. In addition, the competition is the only major awards judged exclusively by top working journalists from some of the leading media outlets in the country including The New York Times, Fox News, Fast Company and The Washington Post.
Zapwater was awarded a Silver Bulldog Award for its work on behalf of the Hotel Sax Chicago. Its campaign “Turning Everyday Joe’s into J.Lo’s” was recognized in the Best Travel, Hospitality & Destinations Campaign category.
Zapwater’s effort on behalf of Attorney Jeffery Leving also won a Silver Bulldog Award in the Best Response to Breaking News category. The campaign entitled “Bringing Attention to the Subject of Parental Alienation” was in response to the leaked Alec Baldwin phone message.
While in San Francisco, Susie and I celebrated victory at a great neighborhood restaurant North Beach Sushi. It was recommended by Tricia Gellman Holmes, VP of Marketing at LiveBooks. While winning award is a new frontier for Zapwater, I was able to get Susie to enter new culinary frontiers eating dishes like Uni (Sea Urchin), Ama Ebi (Raw Shrimp), Ika (Squid) and Tako (Octopus). At Zapwater, it was really a week of firsts. Just ask Susie.