ZAPWATER DOMINATES PUBLICITY CLUB OF CHICAGO’S GOLDEN TRUMPET AWARDS
Chicago (June 3, 2016) – Zapwater Communications had a very good evening at last night’s Publicity Club of Chicago’s 57th Annual Golden Trumpet Awards. The agency dominated the awards walking away with the prestigious Platinum Award (Best of Show), and five Gold Trumpets; more gold awards than any other agency. The Golden Trumpets honors the Midwest and Chicagoland’s most creative and successful public relations campaigns that educate, entertain, and inspire. The Platinum Award is given to the best overall public relations campaign of the year. Zapwater won for its work with opening Virgin’s very first hotel property in the world, Virgin Hotels Chicago. The campaign included several pre-opening buzz-generating stunts and generated 388 media placements in print, online, radio and TV outlets. Top placements included New York Times, Condé Nast Traveler, Entrepreneur, Fast Co. Design, CNN Money, Nightline News, Chicago Tribune, Wall Street Journal, Los Angeles Times, Travel + Leisure and many more.
From January to April 2015, Zapwater generated more than 440 million media impressions and the total calculated publicity value was more than $39 million dollars.
Zapwater also won the following Gold Trumpets in the following categories:
Gold Trumpet Category: Marketing-Lifestyle Campaign: Virgin Opens First Hotel Client: Virgin Hotels
Gold Trumpet Category: Marketing- Lifestyle Campaign: Smooth Sailing with Entertainment Cruises Client: Entertainment Cruises
Gold Trumpet Category: Media Relations - Consumer Campaign: Latinicity Spices Up Chicago Client: Richard Sandoval Restaurants
Gold Trumpet Category: Social Media- Single PR Event or Promotion Campaign: [yellowtail] Holiday Giveaway Client: [yellowtail]
Gold Trumpet Category: Social Media- Single PR Event or Promotion Campaign: #QuickyWithRicky Client: Miss Ricky’s in the Virgin Hotel
“We are extremely honored and humbled to receive the Platinum Award, voted on by our peers in the public relations industry. This award, as well as the Gold Trumpets we received, is a testament to the talented team at Zapwater and to the amazing clients we have been privileged to represent over the last decade.”
For the first time, Zapwater entered digital work in the Golden Trumpets awards competition, reaffirming the agency’s commitment to its growing social media practice. Both entries submitted won Gold.
“The fact that we won two Gold Trumpets for social media is also very rewarding,” continued Zapata. “More of our clients are looking for us to integrate social and digital solutions into campaigns or ways to digitally amplify our program. As a result, Zapwater continues to invest more resources into this aspect of our business. We’re obviously doing some things right.”
This is the second year in a row that Zapwater received one of the PCC’s “Big Five” Awards. Last year, Zapwater received The Jeffrey D. Bierig Brand Builder Award. In addition to last night’s awards, Zapwater has also received the following awards in 2016: three HSMAI Adrian Awards (two gold and a silver) and was shortlisted for a Gold SABRE Award.
For more information about The Publicity Club of Chicago, visit http://www.publicity.org