ZAP Wanderlust: On the Road Again


Over the past few months, our team has traveled to countless domestic and international destinations. From a staff exchange program in Australia to coordinating an influencer trip to Iceland, immersion training in Finland to ITB in Berlin, Zapwater is no longer just a “Chicago” or “Los Angeles” agency. We offer a global perspective and international experience that can’t be found in most boutique agencies.

In addition, with every trip, airline mile, and hotel point accumulated, I’ve learned that travel makes me a stronger, more thoughtful PR practitioner. I’ve spent time with countless global agencies, agency CEO’s and publicists who’ve offered amazing advice on best practices for global communications – from new business protocols in China to deskside appointments in Germany.

Yes, travel has its downsides – being away from family, friends, etc. But as we all know - technology makes it easier to stay connected now more than ever. WhatsApp and Skype are my go-to apps, and my Brookstone Global Adapter has nearly brought tears of joy to my eyes at times (haha!).

Travel has always been a part of Zapwater since its inception - destination clients, airline route launches, hotels, and everything in between. I’m excited to see where we go to and who we work with next!

Jenn Lake, Senior Vice President