CHICAGO September 13, 2010 - Zapwater Communications, Inc., the Midwest's premier boutique public relations agency, has been retained by Twilight Traffic Control, LLC; the entertainment development company behind popular Chicago Sports Bar Bull & Bear and the soon to be opened Public House. Zapwater Communications has been retained to handle media relations, promotion development and unveiling logistics for Public House. The new River North restaurant will feature a wide assortment of beers along with self-serving taps built right into the walls that can be accessed by wristbands with barcodes.

In addition, Zapwater will continue handling media relations for Bull & Bear and parent company Twilight Traffic Control. Zapwater had begun working with Bull & Bear earlier in 2010.