CHICAGO February 28, 2011 - Zapwater Communications, Inc., the Midwest’s premier boutique public relations agency, today announces the addition of Tricoci University of Beauty Culture to its client roster. Zapwater was selected because of its experience working with education clients, will coordinate and execute ongoing media relations and social media efforts to raise awareness of both brands.

Tricoci University of Beauty Culture, founded in 2004 by beauty industry legend Mario Tricoci, is redefining the industry of beauty education in the Chicago area. Tricoci University not only prepares students for state licensing exams and careers in Cosmetology, Esthetics, or Nail Technology, Arts and Sciences, but also teaches ethical leadership, values and advanced skills for success in the beauty industry. With seven locations throughout the Chicago area and plans for ongoing expansion, Tricoci University is committed to furthering the community of beauty industry professionals.

“Zapwater is pleased to add Tricoci University to its client roster,” notes Zapwater’s David Zapata. “Our agency has extensive education experience and alongside Rasmussen College, Deltak and the American School of Flower Design, these new clients will only strengthen our expertise. The education space is an area that I expect to see continued growth in for Zapwater and we’re very excited about that.”

For additional information about Tricoci University of Beauty Culture, please visit