ZAPWATER COMMUNICATIONS NAMED AGENCY OF RECORD (U.S.) FOR THE MCGREGOR PROJECT
CHICAGO, IL (August 4, 2026) – Zapwater Communications has been named U.S. Agency of Record for The McGregor Project, a multi-year redevelopment initiative in partnership with Columbia Hospitality that will transform McGregor, Iowa into a premier Midwest destination for travel, dining, entertainment, and community connection.
Set along the Mississippi River, The McGregor Project will introduce a dynamic mix of new experiences and developments over the coming years, including hotels, restaurants, entertainment venues, event spaces, and a museum. Rooted in the revitalization of the historic river town, the project aims to create lasting opportunities for tourism, economic development, and local engagement.
As Agency of Record, Zapwater Communications will oversee an integrated communications strategy spanning earned media relations, influencer marketing, partnerships, events, and community outreach. The agency will support major milestones throughout the project’s phased rollout, including groundbreaking announcements, opening campaigns, and destination storytelling initiatives designed to generate awareness and drive visitation.
“We are thrilled to partner with Columbia Hospitality on The McGregor Project at such an exciting and transformative time,” said David Zapata, CEO and Founder of Zapwater Communications. “Every few years, we’re given the chance to work on a project that defines an era for our agency — this is one of those projects. The vision behind The McGregor Project is ambitious, community-driven, and truly unique. Its potential to transform McGregor into a major Midwest destination for culture, hospitality, and tourism is incredibly exciting, and we are honored to help bring that vision to life.”
Backed by award-winning campaigns and multiple Agency of the Year recognitions, the agency’s expertise in launching transformative hospitality and mixed-use destinations through strategic storytelling, media relations, partnerships, and integrated communications played a key role in its selection to support The McGregor Project. Zapwater continues to strengthen its leadership in the travel, tourism, and destination development sectors through partnerships with high-profile, projects that drive long-term economic, cultural, and tourism impact.
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