CHICAGO January 12, 2011 - Zapwater Communications, Inc., the Midwest’s premier boutique public relations agency, announces the addition of Ted Baker London to its client roster and fashion practice area. Ted Baker London is a UK-based global designer fashion label that was founded in 1988.The company has retained Zapwater to lead and manage all regional press outreach, social media efforts and event logistics for the Chicago store opening event. Ted Baker London first launched as a menswear brand in Glasgow and the collections have rapidly expanded since. Their wide range of collections includes menswear, womenswear, Formalwear, accessories, footwear, fragrances, eyewear and watches. Ted Baker has retained Zapwater for their understanding of the local media market and reputable experience and expertise in fashion and event planning.

“We spent many years looking for exactly the right store location in Chicago for the brand so now that we have found it we felt it was imperative we engaged a suitably strong, like-minded and well rounded agency to assist us with this initial phase of our time in the city” explains Craig Smith, Brand Communication Director at Ted Baker.

The brand uses the moniker ‘No Ordinary Designer Label’ because of it's strong focus on quality and attention to detail while incorporating a quirky sense of humor. They are now bringing their exceptional, well-respected and innovative brand to the windy city.

For more information on Ted Baker, please visit www.tedbaker.com.