CHICAGO June 15, 2011 - Zapwater Communications, Inc., the Midwest’s premier boutique public relations agency, today announces the addition of Scoop NYC to its client roster and fashion practice area. The company has retained Zapwater to lead and manage all regional press outreach, social media efforts and event logistics for opening of its second Chicago store. The iconic New York City boutique offers a highly edited selection of the season’s best fashion items from both internationally acclaimed and young emerging designers. The store has been merchandised as the “Ultimate Closet,” tending to stylish shoppers’ wants and needs, all under one roof.

Scoop first opened its doors in New York City’s Soho neighborhood in 1996 and has since expanded to locations across the entire country. Scoop NYC has retained Zapwater to launch its second store in Chicago, set to open in the Gold Coast neighborhood in June 2011.

Zapwater adds Scoop to its growing list of fashion clients, including Topshop, Topman, Sebastien Grey, Weddington Way and, among others.

For additional information about Scoop NYC, please visit