Zapwater had the privilege of working with Scoop NYC to implement their VIP launch party for their second boutique in the Gold Coast. The event was a resounding success with incredibly high retail sales and attendance.

The event benefitted Chicago House and the host committee was a mix of influencers including Emily Israel Hoffman, Kara Mann, Mario Tricoci Junior and Robbie Marin.

The event included custom Grey Goose cocktails, appetizers and desserts by Zapwater client Blue Plate Catering and music by DJ Kid Color. Guests left with Scoop NYC gift bags filled with “gold” OPI nail polish (to celebrate the Gold Coast), Hollywood Fashion Tape, Bliss beauty products, Pop Chips, For more information on Scoop NYC, visit

Welcome to Scoop NYC Chicago

Grey Goose cocktails

Scoop NYC’s beautiful accessory wall

The Scoop NYC Chicago team

Fabulous floral centerpieces

Gift bags awaiting guests

Guests shopping the night away

The crowd enjoying the party

Host Mario Tricoci Jr. and family

Guests enjoying Scoop NYC’s second floor outdoor patio

Guests checking out the merchandise