CHICAGO March 11, 2013 - Zapwater Communications, Inc., the Midwest’s premier boutique public relations agency, has been named Public Relations Agency of record for NOW Foods. NOW Foods, a leader in the nutritional supplements industry, is dedicated to providing customers with a comprehensive approach to wellness by offering a variety of high-quality, all-natural and affordable products, from nutrient-rich foods and supplements to personal care and sports nutrition items.  Zapwater’s responsibilities will include media and influencer relations, digital support and new product news for NOW Foods. Zapwater’s work began with support for the brand around the recent Natural Products Expo West, the world's largest and premier tradeshow for the natural, organic and healthy products industry.

A family-owned company since 1968 and founded on the belief that natural is better, NOW Foods offers more than 1,400 products that are As Natural As Can Be™ and specifically formulated to help support optimal health through good nutrition.

The account will be led by Alana Horinko, vice president at Zapwater.

To learn more information about NOW Foods, please visit or their Facebook page at