CHICAGO March 26, 2013 -Zapwater Communications, Inc., the Midwest’s premiere boutique public relations agency, has been retained by Jewelers Mutual Insurance Company to support its personal jewelry division, Perfect Circle® Jewelry Insurance. Zapwater will launch a strategic consumer PR campaign focused on developing both category and brand awareness while also supporting the 100 Year Anniversary of Jewelers Mutual. “The Zapwater team is honored to work with Jewelers Mutual Insurance Company during their 100th anniversary. We are excited to create an innovative campaign that will help dial up their category expertise while also educating consumers on the benefits of holding a personal jewelry insurance policy. It’s a great opportunity for our agency and we are thrilled to collaborate with this well respected brand,” says David Zapata, President of Zapwater Communications.

Perfect Circle Jewelry Insurance by Jewelers Mutual helps protect cherished memories by providing repair or replacement of the same kind and quality for jewelry that is lost, stolen, damaged or mysteriously disappears. Based out of Wisconsin, Jewelers Mutual Insurance Company was founded in 1913 and remains today as the leading jewelry insurer dedicated solely to insuring jewelry and the jewelry industry.

To learn more about Perfect Circle Jewelry Insurance, please visit

Coverage is subject to the provisions, limitations, exclusions and endorsements in the policy and the level of coverage you select.