ZAPWATER COMMUNICATIONS ANNOUNCES TWO TEAM PROMOTIONS

CHICAGO, IL (October 8, 2025) - Zapwater Communications is thrilled to announce the promotions of Natalie Smilie to Senior Strategy Director and Shannon Cooney to Group Director of Influencer Marketing.

These promotions reflect Zapwater’s commitment to advancing the agency’s new business development and influencer marketing services. Their roles will be invaluable to the continued growth of the firm’s integrated communications offerings.

Smilie’s new position is a hybrid role that spans new business development and account management across the agency. Since joining Zapwater in June 2022, Smilie has consistently exemplified strategic excellence, creative thinking, and dedication to both clients and internal teams. In her time with the agency, Natalie has led award-winning work across a wide range of notable accounts. Her collaborative nature, ability to solve complex challenges, and results-driven mindset have made her a trusted partner to clients and a reliable leader for her colleagues.

Since joining Zapwater nearly five years ago, Cooney has been a driving force in shaping and advancing the agency’s influencer strategies. Known for her creativity, innovative thinking, and results-driven approach, she has delivered award-winning outcomes across Zapwater clients. Cooney’s role demonstrates influencer marketing as a key growth engine for the agency, expanding offerings, refining management systems, and strengthening relationships with top-tier talent agencies and creators.

“Natalie and Shannon are invaluable team members who our clients can always count on,” said David Zapata, Founder and CEO of Zapwater Communications. “Their dedication, vision, and leadership have elevated our agency, and we are thrilled to see them take on these new roles.”

For more information about Zapwater Communications, please visit https://www.zapwater.com.

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