ZAPWATER COMMUNICATIONS NAMED U.S. COMMUNICATIONS AGENCY OF RECORD FOR BEVERLY HILLS CONFERENCE & VISITORS BUREAU
CHICAGO, IL (August 20, 2026) – Zapwater Communications, an award-winning integrated communications agency specializing in travel, tourism, hospitality and luxury lifestyle brands, has been named the U.S. agency of record for the Beverly Hills Conference & Visitors Bureau (BHCVB).
Zapwater will lead domestic public relations, influencer marketing and travel trade media engagement to further strengthen Beverly Hills’ position as one of the world’s premier luxury destinations. The agency will also support BHCVB’s meetings, incentives, conferences and exhibitions (MICE) marketing, promoting the destination for executive meetings, incentive programs and special events.
Travel trade and MICE outreach will be central to the integrated program. Through targeted engagement, strategic partnerships, trade media relations, industry events and hosted experiences, Zapwater will expand awareness and consideration among luxury travel advisors, tour operators, meeting planners and incentive professionals.
The agency’s broader communications strategy will showcase Beverly Hills’ offerings across luxury travel, hospitality, culinary, wellness, arts and culture, shopping, weddings, meetings and events. The program will reinforce the destination’s global reputation, build cultural relevance and inspire visitation among affluent travelers and key travel industry decision-makers. It will also support major destination initiatives as Beverly Hills and the greater Los Angeles region prepare for the 2028 Summer Olympic and Paralympic Games.
“Few destinations are as synonymous with luxury as Beverly Hills,” said David Zapata, founder and CEO of Zapwater Communications. “Our opportunity is to build on that global recognition while showcasing the depth and continued evolution of the destination. By bringing together consumer communications and MICE marketing, we will help drive consideration and visitation across both leisure and group travel.”
Zapwater has extensive experience representing global destinations, luxury resorts and hospitality brands. The agency develops integrated communications, travel trade and MICE programs that increase awareness, strengthen industry relationships and drive leisure and group visitation.
The appointment further strengthens Zapwater’s position as one of North America’s leading integrated communications agencies for luxury travel and destination marketing.
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