BERTHA DIAZ PROMOTED TO SENIOR VICE PRESIDENT, HEAD OF CHISPA AT ZAPWATER COMMUNICATIONS

Zapwater Communications is proud to announce the promotion of Bertha Diaz to Senior Vice President and Head of Chispa, the agency’s bilingual services division. In her expanded role, Diaz will lead the continued strategic growth and innovation of the agency’s public relations efforts for clients across Latin America, reinforcing Zapwater’s commitment to integrated, cross-cultural communications.

"Bertha has been instrumental in shaping the growth of our Miami office and in leading the charge with Chispa, which has become a vital part of our agency,” said David Zapata, CEO and Founder, Zapwater Communications. “Her strategic thinking, cultural fluency, and deep industry expertise make her the ideal leader to take our bilingual division to the next level. We’re thrilled to recognize her invaluable contributions with this well-deserved promotion.” 

In her role, Diaz will oversee the continued growth and evolution of Chispa, Zapwater’s specialized division focused on bilingual and bicultural communications. She will continue to oversee key client relationships in the Miami office, including Meliá Hotels International and Copa Airlines, while spearheading new business development efforts for the LATAM region.

Since joining Zapwater, Diaz has been a driving force behind the success and expansion of the agency’s Miami office. With over 20 years of experience in the public relations industry, her leadership has not only elevated the agency’s bilingual offerings but has also deepened its connection to the dynamic and diverse Latin community. Her work continues to demonstrate Zapwater’s commitment to delivering culturally relevant, impactful campaigns for clients in the travel and tourism space.

For more information about Zapwater and Chispa, please visit www.zapwater.com. 

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