BANYAN GROUP APPOINTS ZAPWATER COMMUNICATIONS AS U.S. AGENCY OF RECORD
CHICAGO, IL (January 27, 2026): Banyan Group, an independent global hospitality company recognized for its pioneering design-led experiences and commitment to responsible stewardship, has appointed Zapwater Communications as its U.S. agency of record for the Group and its portfolio of 13 global brands, including the flagship luxury brand Banyan Tree.
With offices in Chicago, Miami, and Los Angeles, the award-winning agency will spearhead a comprehensive communications campaign across public relations and influencer marketing, promoting the brand and its properties throughout the U.S. market.
“Banyan Group is a company clearly rooted in its commitment to sense of place and empowering people through travel, and we’re honored to be selected as the U.S. agency partner,” said David Zapata, CEO and founder of Zapwater Communications. “We’re eager to work alongside their amazing team to amplify the brand’s important sustainability efforts and launch some truly one-of-a-kind properties.”
Founded in 1994, Banyan Group is an independent, global hospitality company with purpose. The Group prides itself on its pioneering spirit, design-led experiences and commitment to responsible stewardship. The founding ethos of “Embracing the Environment, Empowering People” is brought to life through the Banyan Global Foundation and Banyan Academy.
Its extensive portfolio spans 100 hotels and resorts, more than 140 spas and galleries, and 20 plus branded residences in over 20 countries. The Group comprises 13 global brands, including the award-winning Banyan Tree and its Banyan Tree Escape and Banyan Tree Veya brand extensions, as well as Angsana and Angsana Heritage Collection brand extension, Bellaguna, Cassia, Dhawa, Folio, Garrya, Homm, Laguna and Skypark, each distinct yet united under the experiential membership programme withBanyan.
The appointment of Zapwater underscores Banyan Group’s continued investment in the U.S. market as it continues to expand and bring innovative hospitality programming to travelers. For more information on Banyan Group, please visit https://www.groupbanyan.com/
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