Last week Holly, two extraordinary Zapwater interns, and I hopped a bus to Boystown for a night of fashionable fun at the grand opening of Broadway’s newest boutique, CRAM. Owner and Windy City fashionisto Marc Engel (CRAM is Marc spelled backwards, just an FYI) has created a unique shopping destination that offers men’s and women’s clothing and accessories from American and European designers.

We arrived and immediately began browsing through the racks of clothes in the rustic, apartment-like space. Champagne was poured and cupcakes were passed as guests streamed in throughout the night. I tried my best to keep my walled CRAMed far into my purse but couldn’t help but eye a pair of jeans for my boyfriend and a new dress for myself.

After mixing, mingling, and managing not to completely drain my checking account, Holly, Kristin and I boarded a southbound Broadway bus and planned a post payday trip to CRAM. Fingers crossed that my dress will still be there!

CRAM is located at 3331 N. Broadway in the heart of Lakeview and is open daily from noon until 7pm.

Emma Richards
Assistant Publicist