CHICAGO October 1, 2014 - Virgin Hotels Chicago ( has retained Zapwater Communications, Inc., as its public relations agency of record. Zapwater began working with Virgin Hotels earlier this year. The hotel is expected to open in late 2014 and will be the first hotel from the Virgin brand. In this role, Zapwater will provide media relations and marketing communications support to the Virgin Hotels team and assist in promoting the hotel and food and beverage outlets locally, regionally and nationally. Zapwater will also manage all opening public relations activities related to the brand’s launch in Chicago.

Virgin Hotels Chicago will be located at 203 N. Wabash Ave. in the Old Dearborn Bank Building.

“We are very excited to represent the first Virgin Hotel in the world,” said Zapwater’s President David Zapata. “We look forward to sharing the Virgin brand’s history, services and story with locals and travelers. It’s an incredible honor to have been chosen to play a part in launching Virgin Hotels.”

The account is being managed by Annie Block, vice president at Zapwater.