ZAPWATER COMMUNICATIONS NAMED PR AGENCY OF RECORD FOR VISIT FINLAND
CHICAGO January 7, 2016 – Zapwater Communications, Inc. announced today that Visit Finland (http://www.visitfinland.com) has appointed the agency as USA public relations agency of record. Visit Finland is an integral part of Finpro, an incorporated company, fully owned by the State of Finland. Visit Finland promotes Finland as an attractive tourist destination to a world-wide audience, works closely with ministries, travel businesses, transport companies and Finnish regions. This cooperation involves research, product development and, above all, marketing of leisure tourism to Finland from abroad. Finland Convention Bureau (FCB) is a part of Visit Finland. FCB promotes Finland actively in the Meetings Industry sector (meetings, incentives, congresses, events).
Zapwater will serve as Visit Finland’s United States press office and the agency will be responsible primarily for media relations and strategy, blogger outreach and influencer relations.
“Zapwater has a growing travel practice that has included work with global destinations, airlines and hotels. We are passionate about our work and incredibly excited to help inspire consumers and travelers to engage with Finland in a way that drives business,” said David Zapata, president of Zapwater Communications.
Zapwater’s travel practice represents several international destinations and recently won two gold and one silver Adrian Awards from the Hospitality Sales and Marketing Association International (HSMAI).