CHICAGO March 1, 2010 - Zapwater Communications, Inc., the Midwest's premier boutique public relations agency, announces the addition of Jenn Lake as the agency’s first Creative Director. In the newly created role, Jenn will oversee the creative direction of the firm and key accounts. She will also direct all marketing initiatives, brand growth and expansion, while also identifying potential partnerships and collaborations, and directing all new business development. Prior to joining Zapwater Communications, Jenn served as the Vice President of Skirt PR, a fashion, beauty, and lifestyle agency. While there, she lead the agency’s fashion and lifestyle divisions while overseeing some of the agency’s largest accounts. 

“We are very excited to have Jenn Lake join the Zapwater team,” says David Zapata, President at Zapwater Communications. “I’ve long considered Jenn one of Chicago’s rising PR stars and her addition will make our team even stronger. As Zapwater continues to grow, we are committed to not only bringing in top talent, but also continuing to invest in the development of our current human capital.”

Throughout the course of her career, Jenn has quickly positioned herself in the industry as one of the leading young professionals with a reputation for exceeding client expectations with exceptional work and results. With extensive local, regional, and national media relationships, she consistently delivers out-of-box thinking and strategies that captures the attention of both media and consumers.