CHICAGO (February 1, 2016) – Fashion brands Jak & Peppar and Birdies have recently named Zapwater Communications, Inc., as their public relations agency of record. The new client acquisition marks a significant continued growth period for the fast-growing fashion and lifestyle portfolio of the agency.

Zapwater began working with Birdies, the San Francisco-based startup, in January 2016 and will help grow the brand and increase awareness for the concept throughout the year. Birdies was founded in 2015 by entrepreneurs Marisa Sharkey and Bianca Gates, who saw a void in the market for a fashionable and luxurious shoe designed exclusively for the indoors. They worked closely with engineers to develop an innovative product that combines that softness of slippers and the support of sneakers with the structure and fashion of a designer shoe.

Chicago-based Jak & Peppar retained Zapwater Communications in fall 2015, and the agency has since provided media relations, influencer outreach and marketing communications support to promote the brand’s seasonal collection launches. Jak & Peppar will expand its product assortment for spring/summer 2016 to include collections for both boys and infants, in addition to its capsule girls’ line.

“The Zapwater team is thrilled by the continued growth of the fashion and lifestyle portfolio and looks forward to helping both the Birdies and Jak & Peppar teams achieve their goals in 2016,” says David Zapata, president of Zapwater Communications. “The new business acquisition is a great start to the New Year and a promising sign of things to come in the next few months.”

For additional information on Birdies, Jak & Peppar or Zapwater Communications, please visit or follow Zapwater on social media with the handle @zapwater.