CHICAGO December 10, 2012 - - Zapwater Communications, Inc., the Midwest’s premier boutique public relations agency, announces the addition of Alana Horinko as vice president. Horinko will oversee a number of the agency’s consumer clients, while playing a key role managing internal staff development. This new position will be essential to Zapwater’s success as the agency continues to expand.

“As Zapwater continues to increase our investment in human capital and engaging talent, I am confident that Alana will be instrumental in helping us grow and develop our team from the inside out.  I look forward to working with Alana and I welcome her to our leadership team,” said Zapwater’s President David Zapata.

Horinko previously served as Group Manager at Weber Shandwick, one of the largest PR agencies in the world. There she led consumer public relations and influencer initiatives for clients, including the got milk? campaign, Campbell Soup Company and The Cherry Marketing Institute.