UNCLE MATT'S ORGANIC RETAINS ZAPWATER COMMUNICATIONS
CHICAGO September 16, 2013 - Zapwater Communications, Inc., the Midwest’s premier boutique public relations agency, has been named Public Relations Agency of Record for Uncle Matt’s Organic, the nation’s original organic juice company with a passion for healthy living, a family history of growing citrus in Florida and a steadfast commitment to quality fruit and juice. Zapwater’s responsibilities will include, but are not limited to, consumer and lifestyle media relations designed to create strong awareness for the Uncle Matt’s Organic brand and issue oriented services including supporting the company’s commitment to helping find sustainable solutions to combat citrus greening disease. “Zapwater is both excited and proud to work with a company committed to the environment and supporting our farmers and agriculture system with sustainable solutions” says David Zapata, President of Zapwater Communications. “We are looking forward to bringing awareness to the organic citrus industry and promoting Uncle Matt’s Organic line of juices and fruit.”
Founded in 1999 by Matt McLean, fourth generation citrus grower, Uncle Matt’s Organic 100 percent organic juices are grown without synthetic pesticides or fertilizers. The family owned company manages more than 1,000 acres of organic citrus including more than 25 family farms. Uncle Matt’s Organic is a name that can be counted on for bringing home the healthiest juice and freshest fruit under the sun.
The account will be lead by Zapwater Vice President Nora Sarrawi and expands the agency’s experience with organic and good for you brands. This includes recent work for clients such as LYFE Kitchen and NOW Foods.