At Zapwater, we say we have two major practice areas: Corporate and Lifestyle. While they are separate in some ways, they often overlap.

One of the biggest differentiating points between Zapwater and other niche boutique agencies is that we truly understand the “business side” of lifestyle clients. Often times our corporate team will be pitching business stories about retail or hospitality clients, and we don’t forget that just because a trendy boutique may be on Oak Street, it is still a small business. We understand that. That is why Zapwater’s fashion clients are just as likely to be featured in Lucky Magazine as they are to be commenting on retail trends in Crain’s Chicago Business.