Crain's Chicago Business has a great article in this week's issue about blogs and business. In the article, they profile Zapwater's blog.

The Zapwater Blog has gone a long way in communicating the depth and diversity of our client roster and what a great place Zapwater is to work. Yes, Zapwater has a booming hospitality and lifestyle practice. But most people don't know we also have equally booming corporate and public affairs practices.

Why a Blog?

This Blog enables us to share experiences, talk about trends and to both praise and critique our industry. We've blogged from such great events as The Sundance Film Festival and The Kanye West Foundation Event at the Hotel Sax. But because our client roster is so diverse, we are likely to also be blogging about topics such as the Farm Bill debate in Congress or the first flight of Airbus 380.

What is Zapwater?

Zapwater Communications, Inc. is a Chicago-based boutique public relations and public affairs agency, launched in 2004 by political and public relations veteran David M. Zapata.

With the reach of a big agency and with boutique-quality services, all Zapwater campaigns show return-on-investment and provide tangible measurements for success. By mixing proven practices with new and innovative techniques, Zapwater’s service offerings include the following:

Public and Media Relations
o How do you cut through the clutter? Even a great product can get lost in the shuffle if it doesn’t have the right machine behind it. Zapwater's unique approach and extensive contacts help our clients wade through a sea of competition to ensure that they’re placed smack in front of decision-makers and thought leaders vital to their success.

Event Management
o Zapwater excels in the creation of events that capture the attention of the media who influence your clients most. Zapwater's team are involved in the planning of award-winning events that range from five to 5,000 people. In short, we know the power of a well-executed event.

Marketing Communications
o Zapwater helps clients build brand equity through a wide variety of marketing tactics. While we’re known for our award-winning media campaigns, we also help our clients with all facets of marketing. From message development to shortening the sales cycle, we ensure that our clients have the right tools to meet their goals.

Crisis Communications
o The reputation of an organization is its most valuable asset. Zapwater works with its clients to confront situations and issues that might threaten that reputation. Whether it is a product recall or a rumor that is getting louder, Zapwater is prepared to provide counsel and damage control. Our team has gained invaluable experience working in both the political and corporate worlds.

Want to learn more about Zapwater Communications? Call David Zapata at 312.943.0333 or e-mail david@zapwater.com.

You can also learn more about our clients at our new YouTube channel by clicking here.

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