Zapwater client, Gura Gear, made its debut at the PhotoPlus International Expo in New York City, and I was lucky enough to take part firsthand. If you haven’t heard, Gura Gear is a line of durable, lightweight bags, perfect for photographers, travellers, and adventurers alike. I’m relatively new to this whole business travel/trade show thing and wasn’t completely sure what to expect. In a nutshell, trade shows are pretty insane – so much activity, so many people, so much standing, AND so much fun. President of Gura, Greg Schern and Founder, Andy Biggs were on-site to speak with industry editors, publishers, professionals, photo enthusiasts, and fans about Gura’s functional, one-of-a-kind bags.

Here are some photos I captured from the trade show:

Stairway to photo heaven

The Gura booth before madness ensued

Andy, working his magic on the trade show floor

Lights! Camera! Action! Greg and Andy being interviewed by PDN

Team Gura!!

The show was a great success, and there was never a dull moment in the Gura Gear booth. PPE 2012, here we come!

Brigid Parr Asst. Publicist