GAVIN Boutique, a freestanding store located in the shopping district of downtown Evanston, Ill., brings contemporary fashion in an inviting and elegant atmosphere. Conceptualized by former runway model turned entrepreneur and mother of six, Lauren Cavalla Runzel, GAVIN is home to more than 50 of the hottest brands in the market including Erickson Beamon, Obakki, Helmut Lang, Gryphon, Sass & Bide, House of Harlow, and Elizabeth & James.

This September 2010, GAVIN will launch an e-commerce website,, featuring both apparel and accessories from both established and emerging lines. The team at GAVIN Boutique is also working with lines like Pencey and Alice + Olivia to design exclusive pieces for the website. Fashion industry insiders including Erin Kaplan, Director of PR for ELLE Magazine and Graham Kostic, Art Director for Rue La La will also contribute fashion content for the website.

Zapwater worked with GAVIN to host a full day of exclusive media appointments to preview the website at the Nirvana Suite, the luxury penthouse suite at the dana hotel & spa. In addition, Zapwater will coordinate and implement a launch event at the boutique to help celebrate the arrival of the website. The celebration will include previews of the website, gift bags, fashion insiders, and more.