Face It, We're Addicted to Men's Fashion


It’s no secret that I have a love affair with London. My time spent there made it easy to fall in love with the sights, sounds and beautiful accents. However, one of the biggest things I miss about that city is the attention to detail many English men take when getting dressed in the morning. There is without a doubt NOTHING sexier than a well-dressed man. Well-dressed men own the room; they walk with an air of confidence and it’s hard not to take your eyes away. So why it is that many American men still fear men’s fashion?  With current menswear designers at the height of their game, why is it that my guy friends still shy away from color? WHO DECIDED BUTTON DOWNS WHERE THE ONLY “DRESSY” SHIRT YOU COULD WEAR ON A DATE?

Thankfully, the PR gods answered my prayers. Zapwater was given the opportunity to join forces with Fashion Group International (FGI) on Tuesday, March 25 to host a Menswear Madness event at Zapwater client, Room & Board! The event consisted of a rousing discussion involving a panel of four local men’s fashion retailers, moderated by Tom Julian, Men’s Fashion Director of The Doneger Group. The four panelists included, George Vlagos from Oak Street Bootmaker, Judson Hill from Trunk Club, Noah Zagor from Meyvn, and fashion expert Ryan Beschel. The panelist touched on various men’s fashion topics from the evolution of the men’s fashion marketplace to how companies are leveraging technology to connect with the new male customer and the virtues of dressing well. Not only that, major designers latest looks were paired with furniture and accessories from Room & Board to showcase how men’s fashion can transcend past clothing and into all aspects of design. Showcasing that timeless and well-picked trends are, well, transcendent, across multiple mediums.

Here are three of my personal favorite men’s style trends for spring:

- Sportswear:  The sporty look isn’t just reserved for the gym. Make it work with windbreakers, bright colors and rugby stripes.

- 50 Shades of Blue:  The new “it” color for spring was splashed across the runways. Always in style for summer, it’s good to stock up on this classic color. Ryan Beschel hit a home run with his robin egg blue sport coat at the event. You go, Ryan!

- Florals:  Yes – florals for men. Any man with the guts to take on a floral print has the OK in my book. The print is very high fashion and might not be the best starting ground for guys getting their feet wet in the fashion water.

Alexis Lucente, Assistant Publicist