DENIM DAYS AT ZAPWATER
For the past six months Zapwater has been retained as the agency of record for premium women’s denim brand Henry & Belle (www.shophenryandbelle.com). Sold in over 500 stores across the US, Henry & Belle is truly a Chicago based fashion company that is making national waves. Media trips to New York, celebrity seeding, and nation-wide trunk shows are all in a day’s work for this brand on the up.
The creation of a seasonal collection’s look book and line sheets are truly the heart and soul for a fashion brand’s marketing. This tool is vital to showcasing the brand to buyers at trade and is the first request of any celebrity stylist or top tier fashion editor. As such Zapwater was tasked with bringing Henry & Belle’s look book campaign shoots from Los Angeles back to Chicago showcasing both their cutting edge yet local Windy City flare. All aspects of the shoot needed to be managed by Zapwater including model go-sees, location scouting, catering, both photographer and graphic design needs, in addition to final printing and onsite media relations where appropriate. Oh and did I mention that we had only a week to turn this around in time to sell at the upcoming trade shows? No time to question only to execute in the world of fashion PR.
Henry is Belle is known for being a brand rooted in heritage, style and philanthropy. They also are praised for their highest quality fits, fabrics, and finishes. Women looking to update their wardrobes will embrace Henry & Belle’s wide array of seasonal colors and styles starting at $148. The brand will roll out over 40 new styles of colored super skinny ankles, sleek micro flares, shorts, tapered boyfriend cuts, and the latest trend driven pieces. A varied range of fabrics, lengths and rises also ensures the brand will have something to offer every shopper come next year.
One look at the finished Spring/Summer 14 look book campaign for Henry & Belle proves that a picture truly is worth a thousand words.
Michael Corrigan Account Supervisor