Client Happenings: Oh La La

LA-PerlaImage by Heather Talbert Photography

La Perla, the leading lingerie and beachwear brand synonymous with “Made in Italy” luxury, recently moved its Chicago boutique to Oak Street, with a new 1,600 sq ft boutique designed by architect Roberto Baciocchi. The store is absolutely breathtaking inside and we’re thrilled to be partnering with the brand for their opening campaign.

For the La Perla design concept, Roberto Baciocchi chose beautiful marble arches which are signature elements of great Italian architecture. No detail has been overlooked. The beautiful boutique offers a curated selection of lingerie and nightwear, from beachwear to fragrances and hosiery. The entire collection is absolutely stunning, and aimed at a refined and sensual woman who aims at expressing and underlining her femininity in a self-confident, sophisticated and elegant way.

More details on the opening campaign to come! Follow the campaign and events on Zapwater’s Instagram at @zapwater.

Visit the new La Perla location at 34 East Oak Street, Chicago, IL and for more information, visit

-Jenn Lake, Vice President