ZAPWATER COMMUNICATIONS NAMED AGENCY OF RECORD FOR PLUM MARKET AVENTURA
MIAMI, FL – AUGUST 23, 2022 – Plum Market has appointed Zapwater Communications to handle the launch of its new Aventura, Florida store, the grocer’s first location in Florida. The agency will be retained for media relations, influencer marketing, brand partnerships, and advertising for the Aventura store’s grand opening this November.
Known for their commitment to fresh organic products to its customers, Plum Market will offer South Floridians a beautiful 23,000 square foot store to shop for the best natural, organic, and specialty items. The store will feature a fresh array of produce, all natural meats, poultry, and seafood, grocery, dairy, and frozen, an apothecary department with body care, supplements, and natural home, baby, and pet supplies. Moreover, there will be fresh locally sourced bakehouse items, specialty candy, floral, and gifts, and beer, wine, and liquor. The store will also feature a café with indoor and outdoor seating along with chef crafted meals prepared onsite.
“We are thrilled to represent Plum Market in the South Florida community,” said Holly Zawyer, managing director of Zapwater’s Miami office. “This is a very important opening for the company, and we’re thrilled to have been selected for our deep roots in the local community and creative ideas we have planned for the launch.”
Renowned for their quality and innovation in the natural grocery sector, Plum Market is best known for its organic groceries, chef crafted cuisine, alcohol selection, and most importantly their commitment to stocking natural, organic, and locally crafted items.
“Florida is one of our most requested markets to enter. We have a built-in community of Midwesterners who spend their winters in the Miami area. They know our brand, they know our quality, and they want to rely on our services year-round,” adds Matt Jonna, Cofounder and CEO of Plum Market. “We couldn’t be happier to serve Miami residents and we look forward to continued growth in the Florida market.
Plum Market serves its brand of lifestyle essentials to millions of guests per year across its multiple formats. The brand currently has 25 locations across Michigan, Indiana, Ohio, and Texas, with new locations recently announced in Hollywood, CA and Washington, DC.
“Plum Market delivers an exceptional experience for both health-conscious consumers and foodies alike,” said David Zapata, CEO of Zapwater. “We are incredibly excited for the South Florida market to experience what makes Plum Market special. From their service-forward approach to food, beverage, and wellness essentials, to their commitment to quality local items, our team is honored to represent the brand during this next phase of company growth.
To learn more about Plum Market Aventura, please visit www.plummarket.com/aventura.