CHICAGO (February 20, 2018) – Zapwater Communications has been named the public relations agency of record for Skydeck Chicago, the highest observation deck in the United States at 1,353 feet, located atop Chicago’s landmark Willis Tower. Skydeck, Chicago’s second most visited tourist destination, is also home to The Ledge, a series of glass boxes that extend 4.3 feet from the tower’s west side on the 103rd floor, providing unobstructed views of the city.

Boasting spectacular Chicago and Lake Michigan views reaching nearly 50 miles on a clear day and featuring The Ledge, a first-of-its kind attraction that extends four glass viewing boxes beyond the structure itself to create an unforgettable viewing experience, Skydeck attracts 1.7 million visitors per year. Skydeck is also home to the city’s premiere meeting space on the 99th floor of the Willis Tower, offering 360 degree views of Chicago and space for more than 300 guests standing.

“As a Chicago-based agency, we’re thrilled to be working with Skydeck, a standout destination in our city,” says Zapwater president and founder David Zapata. “Skydeck’s national and international appeal is an exciting addition to our travel and destination clients. We are looking forward to bringing Skydeck Chicago to the forefront of the travel and tourism industry and to increasing traffic to the destination from both tourists and residents in Chicago.”  

Zapwater has been retained for media relations, influencer marketing, strategic partnerships, events and programming, and social media.

In addition to Skydeck Chicago, Zapwater’s travel and destination clients include international destinations like Finland and Serbia and iconic attractions like Hollywood & Highland in Los Angeles.