WORLD AIRWAYS SELECTS ZAPWATER COMMUNICATIONS AS PR AOR
Working alongside the carrier's marketing team and World’s CEO, Ed Wegel, Zapwater will develop and execute programming to support World Airways’ 2018 relaunch as the first United States-based, low-cost, long haul airline. Initial funding for certification and aircraft acquisitions for World is being provided by 777 Partners. Discussions are underway with Boeing for an initial order of up to ten 787-aircraft. Scheduled operations for the airline will begin with routes from the U.S. to Asia and Latin America.
World has a rich and storied history dating back to 1948. It was once the world’s largest independent charter airline, and served the U.S. military and other notable clients.
"After interviewing numerous agencies, we’re confident that Zapwater understands our vision for the brand’s relaunch; they are the creative spirit we’ve been looking for," said Freddie Laker, Chief Marketing Officer at World Airways Corp. "In addition, David Zapata’s [Zapwater President] excitement and knowledge for the airline industry is unmatched. The agency will help us tell our story with unexpected programming not only in the air, but on the ground too.”
As part of Zapwater's scope of work, the agency will be supporting all World Airways launch activities including media relations, influencer activations, events and partnerships. The agency will also be responsible for driving creative PR and social media initiatives that will help position the carrier for a successful launch and beyond.
"As a self-proclaimed airline brat, I am beyond excited to be part of the team that is relaunching World Airways," commented Zapwater’s President, David Zapata. " We're honored to work as an extension of the World Airways team and help share their vision for the airline and its brand.”
About World Airways
World Airways will be the first long haul, wide body, low-cost carrier based in the U.S. It will operate the Boeing 787 on routes from the US to Asia and Latin America, and plans to be based at Miami International Airport with planned initial operating hubs at MIA and LAX. For more information, please visit http://www.worldairways.com