I often Blog about how Zapwater and its clients “Give Back.” Corporate Social Responsibility (CSR) is one of the pillars of both our company and the programs we put together for our clients.

Over the years, I’ve done some pretty cool stuff in public relations. But nothing compares to the event Zapwater put together last Thursday.

On Thursday, June 11, 2009, the USO of Illinois (with the help of Zapwater) honored three Gold Star Mothers and three Gold Star Spouses for a day of pampering, rest and relaxation as part of its "USO of Illinois Diva For A Day" program.

These six deserving women are wives and mothers of fallen heroes of the 33rd Infantry Brigade, Illinois National Guard; the largest military unit to deploy from Illinois since World War II. They were treated to a day that recharged the soul, as the USO stood with them to remember and honor the sacrifice of their loved ones and the sacrifices they have made as military family members on the home front. Each of the six women were invited to bring one friend along with them to take part in this day of luxury.

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The “Diva for a Day” experience began with the U.S. Army's 234th Birthday Ceremony in Daley Plaza. The six courageous women were featured special guests of the USO. Following the ceremony, the USO and Zapwater treated the ladies to a day of special activities including:

Lunch at Rhapsody, a Contemporary American restaurant in Chicago’s vibrant South Loop where the “divas” were treated to an exclusive prix-fixe menu created especially for the occasion.

Spa services at the spa at dana hotel where they chose from services such as a mani/pedi and facial and/or deep tissue massage.

Champagne toast and honoree of the night status at Crimson Lounge for Maven’s Diva Series.

Watch the clip on ABC and you’ll see why I get choked up every time I see it. Job well done USO. Job well done Zapwater.

David Zapata