CHICAGO April 8, 2013 - Zapwater Communications, Inc., the Midwest’s premier boutique public relations agency, today announced that it is a finalist for two Gold SABRE Awards. The SABRE Awards sponsored by Paul Holmes, the publisher of The Holmes Report, recognize Superior Achievement in Branding and Reputation. The Gold SABREs specifically recognize the best programs in specific brand-building and reputation management categories , and celebrate public relations campaigns from around the globe that demonstrate the highest levels of creativity, integrity and effectiveness. It is the world’s largest awards competition for the public relations industry.

Zapwater was nominated for the following campaigns:

Category: Web-Based Businesses

Campaign: The Tie Bar: Making Open Collars a Thing of the Past

Client: The Tie

 Category: Retailers

Campaign: Haberdash: From Small Wares to Emerging Fashion Brand

Client: Haberdash for Men

“The SABRE awards are among the most prestigious awards in our industry and we are excited to once again share our campaign success with our clients,” said David Zapata, President of Zapwater Communications. “For the second year in a row, we are proud to stand shoulder-to-shoulder with the large, global agencies, showcasing the quality and creativity of the campaigns consistently implemented by our agency.”

Winners will be announced at the SABRE Awards ceremony on May 7, 2013 in New York.

About The SABRE Awards:

SABRE awards are bestowed annually and are presented for Superior Achievement in Branding and Reputation. Gold SABREs recognize the best programs in specific brand-building and reputation management categories, Silver SABREs recognize the best programs in specific industries, and Bronze SABREs recognize excellence in technical aspects of communication. The Holmes Group exists to provide competitive insight and intelligence to public relations professionals. Products include consulting services, customized research, industry white papers, a weekly newsletter, The Holmes Report, and a comprehensive Web siteThe Holmes Report is created for public relations professionals and offers industry news articles on new developments in the field and the trends and issues facing public relations professionals today and tomorrow.