New Brand of Bedding for Men Hires Award-Winning Agency for Consumer Public Relations


CHICAGO (October 12, 2015) – Zapwater Communications, Inc. announces the addition of Thread Experiment, the first-ever brand of bedding designed exclusively for men, to the agency’s growing portfolio. Zapwater has been retained to launch the collection and provide ongoing media relations and marketing communications support. Additionally, Zapwater will assist with event planning and execution along with the implementation of an influencer relations program.

“We are thrilled to be partnering with Thread Experiment’s co-founders Greg Shugar, Justin Mikita, and Greg Winner on the launch,” says David Zapata, president of Zapwater Communications. “Our team previously worked with Shugar for many years on his first venture, The Tie Bar. Zapwater helped grow the once-small business into one of the leading neckwear companies today. We fully expect to do the same with Thread Experiment.”

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