CHICAGO (January 27, 2016) – Zapwater Communications, Inc., an award-winning boutique public relations agency, announces the promotion of Jennifer E. Lake to Senior Vice President. Since joining Zapwater in 2010, Lake has led new business development and many of the agency’s fashion, retail and lifestyle clients while managing personnel. She has led countless high-profile campaigns for global brands, many of which went on to win some of the public relations industry’s highest accolades.

In her new position, Lake will be taking on a larger role in strategic planning and operations, while continuing to lead new business development and several key accounts.

“With the continued growth of Zapwater, it is important to plan ahead and strengthen our senior leadership team to help keep the agency moving forward,” said David Zapata, Zapwater’s president. “Jenn is true professional, respected by colleagues and clients. She embodies all the qualities this agency represents and her energy is contagious. She has the creativity, work-ethic and leadership that this agency needs to ensure our continued success. I look forward to seeing her influence and impact on Zapwater for years to come.”

Lake currently serves on the board for the Publicity Club of Chicago (PCC), the largest independent public relations organization in the country. She is also involved in several organizations including the Chicago History Museum’s Costume Council.

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