CHICAGO April 9, 2010 - Zapwater recently hired Jenn Lake as the agency’s first Creative Director. In the newly created role, Jenn will oversee the creative direction of the firm and key accounts. She will also direct all marketing initiatives, brand growth and expansion, while also identifying potential partnerships and collaborations, and directing all new business development.

Prior to joining Zapwater, Jenn served as the Vice President of Skirt PR, a fashion, beauty, and lifestyle agency. While there, she led the agency’s fashion and lifestyle divisions while overseeing some of the agency’s largest accounts.

Throughout the course of her career, Jenn has quickly positioned herself in the industry as one of the leading young professionals with a reputation for exceeding client expectations with exceptional work and results. With extensive local, regional, and national media relationships, she consistently delivers out-of-box thinking and strategies that captures the attention of both media and consumers.

Should your business be looking for public relations support now or in the future, email Jenn at to receive more information about Zapwater Communications and hear more about our services.