CHICAGO October 12, 2011 - Tourism Trademark (TTM), the international network of independent marketing and public relations agencies specializing in tourism and lifestyle, announces the addition of Zapwater Communications, Inc., to its growing global network. Zapwater, the Midwest’s premier boutique public relations agency, will serve as the network partner for the North American market. Tourism Trademark currently represents more than 250 clients in different areas, such as travel destinations, airlines, hotels, cruises, tour operators, as well as online portals and leading consumer brands. Zapwater joins the network with a rapidly growing client list of hospitality and lifestyle brands. The agency’s clients include a well-curated mix of national, regional, and local hotel brands, boutique properties, and more. In addition, Zapwater also has extensive experience working with large global consumer brands having recently worked with TOPSHOP/TOPMAN to open its largest store in North America.

“Zapwater is extremely excited to not only join this prestigious network of agencies, but to begin collaborating with our colleagues around the globe to deliver award-winning campaigns for our clients,” states Zapwater’s President, David Zapata. “Many of our clients continue to look to us for global solutions. Joining Tourism Trademark allows us to provide an international reach for current and future clients.”

Zapwater has won 14 major industry awards for public relations excellence, including many for its work with travel and hospitality clients. The agency has won three prestigious Adrian Awards in public relations from the Hospitality Sales & Marketing Association International (HSMAI) and a Bulldog Award for “Best Travel, Hospitality & Destinations” campaign. Zapwater was also recently named “Best Marketing/PR Agency - Midwest in Lifestyle & Luxury” by Modern Luxury Media.

Zapwater’s addition to Tourism Trademark also opens the United States to the network’s current clients. At this time, there are10 agencies in the network based in Australia, Europe and South America.

Zapwater will begin working with its partner agencies and will be attending ITB Berlin 2012, the world’s leading travel trade show, as part of the TTM delegation.

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