CHICAGO June 20, 2011 - Zapwater Communications, Inc., the Midwest’s premier boutique public relations agency, today announces it has been retained by Topshop and Topman for all media relations and marketing initiatives related to its Chicago store opening. Arcadia Group, the privately owned clothing retailer behind Topshop and Topman, retained Zapwater to lead and manage all regional press outreach, experiential marketing, social media efforts and event production for the Chicago store opening event. Topshop’s fearless approach to style has allowed designer collaborations with Kate Moss and Celia Birtwell along with its first London Fashion Week showing in 2005. With accessibility to all thanks to the award winning and a wide range of fashion-forward products, Topshop has found its place on the global style map.

The Topshop and Topman Flagship Store is set to open on Michigan Avenue in Fall 2011. The 30,000 square-foot store will provide the best of British trends with a unique shopping experience. Topshop and Topman have set the tone in terms of attainable fashions worldwide and are now making it that much easier for Chicagoans to be on trend.

For more information on Topshop, please visit For more information on Topman, please visit