Zapwater is proud the announce it has been retained by top UK fashion retailers Topshop / Topman. Zapwater will lead and manage all regional press outreach, marketing, social media efforts and event production for the Chicago store opening event.

Here is what Crain's Chicago Business had to say about Topshop's new home. Click Here.

Topshop launched in 1964 and has since become a major style authority universally. With humble beginnings in the basement of Peter Robinson department store in London, Topshop now boasts around 300 stores in the UK and over 100 internationally. The Chicago location will be its largest store in North America.

Topshop’s fearless approach to style has allowed designer collaborations with Kate Moss and Celia Birtwell, along with its first London Fashion Week showing in 2005. With accessibility to all thanks to the award winning and a wide range of fashion-forward products, Topshop has found its place on the global style map.

Topman launched in 1978 as the “brother” counterpart to Topshop and caters solely to men’s fashion. With nearly 200 stores in the UK and stores in over 60 cities internationally, Topman is bringing a dynamic accessibility to menswear worldwide. Additionally, offers an interactive experience that provides high-street men’s styles and is shifting the way men approach fashion.

The Topshop / Topman Flagship Store is set to open on Michigan Avenue in Summer/Fall 2011. The 30,000 square-foot store will provide the best of British trends with a unique shopping experience. Topshop and Topman have set the tone in terms of attainable fashions worldwide and are now making it that much easier for Chicagoans to be on trend.