CHICAGO January 20, 2011 - Zapwater Communications, Inc., the Midwest’s premier boutique public relations agency, today announces the addition of to its client roster. is an online tie boutique featuring hundreds of styles of 100% silk ties in a variety of colors and patterns for an affordable price of only $15 each. The company has retained Zapwater to coordinate ongoing media relations, celebrity seeding, social media efforts and promotions. Former lawyers and co-owners Greg and Gina Shugar launched in 2004 after being fed up with paying a fortune for neckties. They created to offer an affordable, stylish option for men looking to add to their wardrobe without the budget. In addition to selling its ties, also sells original design cufflinks and pocket squares making it a one-stop-shop for business professionals and gift buyers.

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