MAKING HEADLINES: ZAPWATER CLIENT GRACES CHICAGO TRIBUNE COVER
Zapwater’s final media placement of 2011 just happened to be a coveted front-page piece in the Chicago Tribune. Talk about prime real estate! However, it’s no wonder that this one-of-a-kind health and fitness client is making headlines. Modeled after “The Biggest Loser,” DOWNSIZE Fitness was developed specifically with chronically overweight and obese individuals in mind. It provides a welcoming environment that eliminates the self-conscious and alienating atmosphere felt in most conventional gyms.
With current locations in Chicago and Las Vegas and plans for expansion across the nation, stay tuned as DOWNSIZE Fitness continues to take the country by storm!
The cover story was additionally picked up by the LA Times, Baltimore Sun, Huffington Post, and Chicago’s RedEye, among others. Click HERE to read the entire article.