HOLLYWOOD & HIGHLAND™ NAMES ZAPWATER COMMUNICATIONS AGENCY OF RECORD
CHICAGO April 6, 2015 - Hollywood & Highland™ (www.hollywoodandhighland.com) has retained Zapwater Communications, Inc., as its public relations agency of record. Steps away from landmarks like the world famous Hollywood Walk of Fame and TCL Chinese Theatre, Hollywood & Highland is one of the top-visited destinations in Los Angeles. Zapwater will manage media relations, influencer relations, and digital content and partnerships for the destination and lifestyle center. The account will be managed out of Zapwater’s Los Angeles office and led by Nora Sarrawi.
Hollywood & Highland, an iconic destination steeped in Hollywood history, features the Dolby Theatre, home of the Academy Awards® and more than 70 brand-name retailers from Louis Vuitton, L’Occitane, Victoria’s Secret and MAC to quintessential California stores like GAP, Kitson, Hot Topic, Oakley, Skechers and Lucky Brand Jeans.
Visitors can also enjoy 25 full-service and fast-casual restaurants, such as The Grill on Hollywood, Hard Rock Cafe, Trastevere Ristorante, California Pizza Kitchen, Cabo Wabo Cantina, and nightlife at Dave & Busters, Lucky Strike Lanes and OHM Nightclub.
“We’re excited to represent one of the most visited destinations in Los Angeles,” stated David Zapata, president at Zapwater. “It’s an honor to partner with iconic Hollywood & Highland and certainly view this as an anchor client for our new Los Angeles office.”
For more information, visit http://hollywoodandhighland.com