Client Happenings: Wallenda Weekend
He flew through the air with the greatest of ease! In case you have been living under a rock, earlier this month record-breaking daredevil, Nik Wallenda, risked his life to complete two daring tightrope walks in Chicago. The first was between the Marina City Towers and the Leo Burnett building, and the other between the two Marina Towers completely BLINDFOLDED. We were lucky enough to get a behind-the-scenes look at the preparation for the walk and enjoy front row seats during the show.
We had the pleasure of working with his entire team on Friday, as the Discovery Channel hosted a press conference at Vertigo Sky Lounge atop the 26th floor of the dana hotel and spa. While the wind rattled the rooftop windows more than 100 media members attended that day (local, national and international), and we were on-site managing any client needs. There was also opportunity for us and the dana team to meet Wallenda himself, who was calm as a cucumber when asked about his risky plans.
Then, on Sunday, we had access to the press viewing section during the thrilling walk. More than 50 press outlets were onsite to capture the event, and we were able to watch the entire experience live, while simultaneously taking in the TV broadcast and the roar of the crowds below. It was a once in a lifetime experience, and we were so honored to have a small part in this incredible weekend!
- Michael Corrigan, Account Supervisor & Stephanie Reay, Senior Publicist