BALL HORTICULTURAL SELECTS ZAPWATER COMMUNICATIONS AS AGENCY OF RECORD
CHICAGO May 15, 2014 - Ball Horticultural, a global leader in plant development and distribution, has selected Zapwater Communications, Inc., as its public relations agency of record. The partnership began in February 2014 following a competitive review process. Zapwater is providing support for strategic communications, traditional media relations, digital/social media relations and influencer outreach. The agency will be working in partnership with several of Ball’s brands, including Burpee Home Garden and WAVE, as well as supporting the Ball Horticultural parent brand.
Zapwater’s first project involved media relations support around the organization’s Spring Trials 2014 events. Spring Trials is often referred to as “Fashion Week for the Floral Industry” and serves as an opportunity for the industry to preview products for 2015.
In addition to providing support for Spring Trials, Zapwater Communications will be assisting with national media outreach for the WAVE Petunias and Cool Wave Pansies brand. They will also engage media on a local level for Burpee Home Gardens with activations in Vancouver and Chicago, as well as national media relations efforts.
For more information on Ball Horticultural visit www.ballhort.com