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2007 Archives
ZAPWATER CELEBRATES ITS THREE-YEAR ANNIVERSARY
CHICAGO, IL (December 15, 2007) - Zapwater Communications Inc., one of Chicago’s fastest growing Public Relations agencies celebrates its three-year anniversary this week. Since opening in December 2004, the company has established itself as one of Chicago’s most innovative boutique agencies.
Zapwater Communications saw continued growth in 2007. Revenues grew by over 65%. Notable new clients included television personality Kelly Edwards, The Specialty Crop Alliance for the Farm Bill, The Crimson Lounge in the Hotel Sax, The Law Offices of Jeffrey M. Leving, Quality Float Works, Inc. and all of RA Sushi’s Chicagoland locations.
“This past year has been very important in the positioning of our agency,” noted Zapwater Communications’ David Zapata. “The diversity of our clientele has brought about more defined practice areas, showcasing the depth of both our employees and agency as a whole. We look forward to maintaining momentum in 2008.”
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ZAPWATER COMMUNICATIONS RETAINED BY THE ILLINOIS POLICY INSITUTE
Zapwater to Lead Statewide Communications Effort for Influential Policy Think-Tank
CHICAGO, IL (October 31, 2007) – Zapwater Communications has been selected to lead statewide communications efforts for The Illinois Policy Institute (IPI), a state-based free market think-tank. Zapwater has been retained to help create discussion around the public policy issues the Institute is promoting in the state capitol and throughout Illinois.
The Illinois Policy Institute is a nonpartisan research and education organization dedicated to making the state a beacon for liberty and prosperity for all citizens. As a leading voice for economic liberty and government accountability, IPI engages policy makers, opinion leaders, and citizens on the state and local level by promoting free market principles and liberty-based public policy initiatives for a better Illinois.
"The Illinois Policy Institute has earned a reputation to our state’s capitol for their leadership on budgetary, tax, healthcare and education issues. I am excited to work with them in sharing their vision and ideas for protecting businesses, taxpayers and families in the State," said Ryan McLaughlin of Zapwater Communications.
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ZAPWATER EXPANDS EDUCATIONAL ROSTER WITH SHAKESPEARE SQUARED
Zapwater Lends Support to Acclaimed Educational Development Company
CHICAGO, IL (September 17, 2007) – Zapwater Communications announces it has been retained by Shakespeare Squared full-service development company serving educational and trade publishers. Zapwater will provide communications strategy and media relations for Shakespeare Squared as well as its sister organizations Upgrade Education and the Shakespeare Squared Foundation, both currently in the development stages.
Based in Glenview, Illinois, Shakespeare Squared writes, edits and designs PreK-12 educational and professional development products. The company’s President Kim Kleeman served as an elementary and high school teacher for more than five years prior to founding Shakespeare Squared. Her experience and leadership has led to numerous accolades including Shakespeare Squared recently landing at number 329 on Inc. Magazine’s “Inc. 500,” touting the fastest growing companies in America.
Zapwater will introduce Shakespeare Squared to new geographic markets and promote Kleeman as an expert in her field, remaining focused on the unique vision of the company she has created. The work/family balance is integral to the success and foundation of Shakespeare Squared and Zapwater will focus on conveying this message through its efforts.
“We are impressed by both the company and culture of Shakespeare Squared and look forward to this new partnership,” said Kiran Advani of Zapwater Communications.
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ZAPWATER SELECTED TO INTRODUCE UPSCALE BUCKTOWN BOUTIQUE
Chicago Fashion Graced With Shoe Boutique’s Presence
CHICAGO, IL (July 10, 2007) - Zapwater Communications, one of Chicago’s fastest growing Public Relations agencies is pleased to announce the latest addition to its lifestyle practice. Zapwater has been retained to handle all pre and post opening logistics for grace, a high-end shoe boutique opening in Chicago’s Bucktown neighborhood in August. From media relations to event management Zapwater will facilitate the formal introduction of grace to the local and national media.
Conceived by fashionista, Kristi Ryan, grace presents a chic, yet comfortable setting for shopping both established and emerging footwear collections. grace offers everything from exclusive European labels to select Chicago shoe lines in a modern, elegant haven where women can peruse multiple styles of the current lines to accessorize their fetish for style. The price point will be between $200-$900 featuring designers to be disclosed at a later date.
“We are confident in the premise and impressed with the mentality behind grace and look forward to helping Kristi launch Bucktown’s latest upscale boutique,” said Kiran Advani of Zapwater Communications.
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ZAPWATER WINS SPECIALTY CROP FARM BILL ALLIANCE ACCOUNT
Chicago Public Relations Boutique to Represent Interests of 100 Agricultural Associations
CHICAGO, IL (June 18, 2007) - After an extensive search and RFP process that included predominantly Washington, DC-based public relations agencies, The Specialty Crop Farm Bill Alliance has awarded its media relations and public affairs work to Chicago-based Zapwater Communications, Inc.
In May of 2005, several specialty crop industry leaders united to form the “Specialty Crop Farm Bill Alliance” (SCFBA). The group’s goal has been to develop a series of farm bill policy recommendations to advocate for adoption and ensure their inclusion in the 2007 Farm Bill. The Specialty Crop Farm Bill Alliance is co-chaired by Florida Fruit and Vegetable Association, National Potato Council, and Western Growers.
The coalition has retained Zapwater to develop and implement a communication plan to support its lobbying efforts and to respond promptly with consistent messages to the farm bill debate as it intensifies. Zapwater will also coordinate grassroots activities on behalf of the alliances’ almost 100 agricultural organizations from across the country.
Ryan McLaughlin, VP/Group Director, will oversee the account for Zapwater.
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ZAPWATER ADDS HGTV PERSONALITIES TO RAPIDLY GROWING CLIENT ROSTER
Zapwater to Represent “Design on a Dime” Television Stars
CHICAGO, IL (June 11, 2007) – Zapwater Communications Inc. announces it will handle personal publicity and coordinate business marketing opportunities for HGTV television personalities Kelly Edwards and Ali Azhar. The additions of the design duo and stars of “Design on a Dime” further establish Zapwater as “the go to entertainment & lifestyle agency” in Chicago.
HGTV’s hit show “Design on a Dime” makes over a space for design-conscious home dwellers who want lots of style but may not have lots of money for the project. Native Chicagoans and design coordinators Kelly Edwards and Ali Azhar are now taking their hosting and renovating skills to the next level.
Kelly Edwards loves to show people how everyday purchases can be transformed into amazing designs. She is passionate about combining style with functionality within budget and prides herself on thinking “outside the box” in all her endeavors including hosting several other HGTV specials.
Beginning from a simple dare to audition, Ali Azhar never imagined his artistic hobby and keen eye for design would result in a career as design coordinator and frugal contractor on “Design on a Dime.” Ali Azhar is best known for doing everything from lighting to building to tiling, with an approach defined by making $1 out of 15 cents and best remembered for his charismatic persona!
“We are absolutely thrilled to be representing two emerging talents such as Ali and Kelly. We are huge fans and look forward to working closely with the two designers and their future business endeavors,” said Kiran Advani of Zapwater Communications.
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NV PENTHOUSE LOUNGE SELECTS ZAPWATER COMMUNICATIONS
New River North Nightlife Lounge Taps Creative PR Boutique
CHICAGO, IL (June 6, 2007) - Zapwater Communications announced today that it has been retained by NV Penthouse Lounge, Chicago’s first penthouse terrace lounge. Zapawater will manage day to day publicity, grand opening event management and sponsorship outreach.
With an expected opening of mid-summer, the concept touts an 8th floor 3,400 sq. ft. modern and elegant interior with an amazing view. The south glass wall opens to Chicago’s gleaming skyline, which can be further accessed through a 600 sq. ft. terrace. NV Penthouse Lounge brings Chicago’s breathtaking view within arms reach, fusing urban beats and exceptional cocktails with the Chicago lights.
Guests will be greeted on the first floor and escorted up through the non-stop elevator upon arrival. From there the experience will unfold as everything from décor to dining to view to the sounds will excite and enchant guests senses.
“We’re excited to be involved in such a creative concept, NV Penthouse Lounge has unlimited possibilities and the creative genius’s behind the space are really going to put Chicago nightlife on the map,” said Kiran Advani. “The European influences intertwined with five star service will make for an amazing offering.”
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ZAPWATER COMMUNICATIONS ADDS SWIRL WINE BAR TO CLIENT ROSTER
Zapwater Lends Support to River North Hot Spot
CHICAGO, IL (May 21, 2007) - Zapwater Communications, one of Chicago’s fastest growing Public Relations agencies, announces the addition of Swirl Wine Bar to its client roster. Zapwater will provide media relations and event management support as well as targeted one-on-one marketing assistance.
A new addition to Chicago’s River North neighborhood since September 2006, Swirl Wine Bar (111 W. Hubbard Street) features an extensive wine list alongside casual dining, food selections, and an eclectic array of live music. Zapwater will work to create interest surrounding new menu items, wine selections and monthly wine events.
“We have been impressed with the offerings and understated atmosphere of Swirl since its opening and are thrilled to begin our relationship helping to position and market Swirl beyond the ‘standard’ wine bar label,” said David Zapata of Zapwater Communications.
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ZAPWATER’S STAFF CONTINUES ITS EXPANSION
Elizabeth Kujawa to Develop Fashion and Beauty Practices
CHICAGO, IL (May 16, 2007) - Zapwater Communications, one of Chicago’s fastest growing Public Relations agencies announces the addition of Elizabeth Kujawa as a Publicist. Bringing a wealth of fashion and lifestyle experience, Elizabeth will be collaborating on and working to expand these practices.
Kujawa began her career in the Public Relations industry at Skirt PR, a boutique agency specializing in fashion, beauty and lifestyle. She moved on to Edelman, a leading independent Public Relations firm, where she worked in the Consumer industry, obtaining national press coverage and increasing brand recognition for clients such as the National Dairy Council and Cattleman's Beef. Yet as Kujawa’s passion for fashion and beauty heightened, she returned to Skirt PR where she worked to grow a variety of accounts, including Translucent Chocolates, Thymes and Scoop NYC.
Kujawa received a Bachelor of Arts degree in Public Communication with a concentration in Public Relations and a minor in Gender Studies from DePaul University.
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ZAPWATER PRESIDENT TO PARTICIPATE IN CHICAGO ENTREPRENEURIAL CENTER’S STITCHES FASHION PROGRAM
CHICAGO, IL (May 14, 2007) – Zapwater Communications’ David Zapata will serve as a Panel Speaker for the Stitches Fashion Program hosted by the Chicago Entrepreneurial Center. Other panel speakers include Jay Moore (Maddie Powers, Inc.), Daliah Saper. (Saper Law), Jason Felger (CEC), and Jane Hamill (Jane Hamill Boutique). Zapata will offer Public Relations expertise for the Program that provides business and financial assistance and advice to entrepreneurs interested in the fashion industry. For more information visit www.inlandfashion.com.
Date: May 16, 2007
Time: 7:00 pm
Location: Germania Place
108 W. Germania Place (1/2 Block South of North Ave. on Clark)
Chicago, IL 60610
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ZAPWATER PUTS ON A HAUTE AFFAIR
~an artistic night of stylish entertainment~
(Thursday, May 3, 2007) Zapwater Communications, Inc., one of Chicago’s fastest growing Public Relations agencies, and Phil Stefani Catering is pleased to present A Haute Affair an artistic night of stylish entertainment in collaboration with Gen Art on Thursday, May 3 from 7 to 10 pm.
“This event is a great opportunity to partner premiere businesses and groups with a stellar mix of Zapwater clients like Empire Liquors, Estate Property Group, and K.Amato,” states David Zapata, President, Zapwater Communications. “We are thrilled to be collaborating with Phil Stefani and Gen Art along with other amazing businesses who are contributing to make this a memorable event and spectacular affair.”
Estate Property Group is providing the ideal venue for A Haute Affair, a 1906 recently renovated timber loft located at 344 N. Ogden Avenue. Launched by 26-year-old wunderkinds and childhood friends Jay Michael and Alex Samoylovich, Estate Property Group has emerged as the next generation’s real estate firm offering specialized expertise in residential, commercial and investment real estate. A photo exhibition showcasing six historical Gold Coast building exteriors will be displayed on the brick-exposed back wall to highlight a small selection of properties Estate Property Group represents.
A Haute Affair will also be the setting for the launch of the designer jewelry line by Kristen Amato. Couture by K.Amato is a collection of twenty-seven necklaces, earrings and bracelets all handmade from a combination of 14-karat gold, 14-karat gold fill and vermeil embellished with muted-tone gemstones like citrine, garnet, aquamarine, and blue topaz. The beautiful gold hammered links, tiers of multi-chain extensions, and stunning tassel pieces will be showcased in a runway show featuring a bevy of beautiful models outfitted in dresses from Active Endeavors. Some lucky attendees will also have the opportunity to win pieces from the new line during the event.
Of the 400 guests anticipated to show up, a selection of Chicago who’s who will be in attendance at A Haute Affair. Guests will be grooving to the sounds of DJ Matt Roan while they dine on a delectable selection of Phil Stefani hors d’oeuvres like mini angus beef sliders, crisp shrimp and scallion wonton, and chicken saltimbocca and enjoy complimentary New Zealand wine and Shiner beer. Additionally, arrays of breath-taking floral designs from Mudd Fleur will fill 4,000 square foot space.
An after party will be taking place immediately following at Empire Liquors at 1566 N. Milwaukee Avenue. Empire Liquors is the hipster lounge located next to the Double Door in Chicago’s eclectic Wicker Park neighborhood. The 2,000 square foot nightlife venue exudes a clean and contemporary décor with bits of darker elements. Owner Matt Eisler, of Elm Street and Victory Liquors, envisioned an in-vogue, alternative mood and gothic vibes that draw the true bar enthusiast, as well as a cool neighborhood crowd.
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ZAPWATER COMMUNICATIONS RETAINED BY MADDIE POWERS, INC.
Zapwater Helps Fashion Line With New Line of Laptop Bags
CHICAGO, IL (April 30, 2007) - Zapwater Communications Inc., one of Chicago’s fastest growing Public Relations agencies is pleased to announce the addition of Maddie Powers to its client roster. Zapwater will provide media relations and brand awareness support surrounding their laptop bags, with concentrated national efforts on promoting the bags for back to school shopping.
Maddie Powers, Inc, a Chicago based design firm has partnered with Mobile Edge, the industry leader in innovative and stylish functional laptop computer carrying cases and accessories. Known for using actual pulp imagery of the 40’s and 50’s, Maddie Powers has created two hip new lines of laptop bags targeted at younger and more fashion conscious people. Maddie Powers’ bags have all of the elements of a great story… character, color and intrigue while combining fashion and art and will be sold at over 3,000 stores this fall including Best Buy, Circuit City and Nordstrom.
Zapwater will partner with Maddie Powers to heighten awareness among the their targeted demographic and focus on expanding the line on a national level. “A unique brand indeed, we are both intrigued by and impressed with the concept behind Maddie Powers’ concept and the new laptop line and we look forward to our involvement with the company,” said Kiran Advani of Zapwater Communications.
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ZAPWATER COMMUNICATIONS RETAINED BY CENTRAL STATES TRUCKING
Corporate Practice Expands With Premiere Trucking Company
CHICAGO, IL (April 16, 2007) - Zapwater Communications, Inc., one of Chicago’s fastest growing public relations agencies, is pleased to announce it has been retained by Central States Trucking, a multi-modal trucking company that has established itself as one of the most premiere trucking companies in the Chicagoland area. Zapwater will provide assistance in raising awareness of the company amongst the business and trade trucking community.
Launched in 1980 and located in Bensenville, Illinois, Central States Trucking is a family owned and operated business. Second generation President Doug Grane operates the company in six Midwestern states, employing 300 people. As well as working to heighten awareness, Zapwater will draft a crisis communications plan and assist in the development of a driver retention program.
“The addition of Central States Trucking will serve advantageous in strengthening our corporate practice and gaining experience in the development of strategic and targeted crisis communications plans,” said Ryan McLaughlin of Zapwater Communications.
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ZAPWATER’S HOSPITALITY PRACTICE CONTINUES GROWTH
Socca Restaurant and Manor Nightclub Expand Client Roster
CHICAGO, IL (April 9, 2007) - Zapwater Communications, Inc., one of Chicago’s fastest growing Public Relations agencies is pleased to announce the addition of Manor Nightclub and Socca Restaurant to its client roster. With efforts to introduce and heighten awareness, respectively, Zapwater will lead media relations and event management for both locations.
Amidst exposed brick walls and floor-to-ceiling windows Socca (www.soccachicago.com) offers Mediterranean-inspired cuisine and a unique wine program. The menu offers weekly dinner and drink specials, hosts customized cooking and wine classes and welcomes private and corporate events. Zapwater will work to heighten awareness of the restaurant and its offerings amongst its Lakeview neighborhood (3301 N. Clark Street) as well as the greater Chicagoland dining crowd.
From the owners of hip late night lounge, RiNo, comes Manor (www.manorchicago.com), another River North (642 N. Clark Street) creation which promises to become one of the hottest nightlife destinations in the city. Touting unique atmosphere and exceptional service, Zapwater will introduce the new spot to the city’s party going elite and work to distinguish Manor amongst an “increasingly predictable and competitive nightlife scene.”
“Both venues welcome exciting opportunities for collaboration and further development within the hospitality industry,” said David Zapata of Zapwater Communications.
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ZAPWATER COMMUNICATIONS SELECTED BY ESTATE PROPERTY GROUP
Zapwater to Unveil Chicago’s Complete Real Estate Resource
CHICAGO, IL (March 27, 2007) - Zapwater Communications, Inc., one of Chicago’s fastest growing public relations agencies is pleased to announce its growth within the lifestyle and corporate markets with the addition of Estate Property Group to its client roster. Zapwater will provide Estate Property Group with public relations and event management support to focus on the unique strengths of its partners.
Estate Property Group was launched by 26-year-old wunderkinds and childhood friends Jay Michael and Alex Samoylovich, and has emerged as the next generation’s real estate firm. A strategic organizational structure that offers specialized expertise in Residential, Commercial and Investment Real Estate sectors has earned Estate Property Group an outstanding reputation as a complete real estate resource for buyers, sellers and investors.
Zapwater will assist with media relations surrounding both the business and lifestyle aspects of the firm as well as develop profile opportunities exposing the expertise Jay and Alex have as young, successful entrepreneurs in the Chicagoland area. Zapwater will work with Estate Property Group in coordinating events that showcase their properties and synergistic business approach, establishing Estate Property Group as Chicago’s complete real estate resource.
“We are impressed with the concept behind Estate Property Group and its immense growth within its niche market. Zapwater is eager to develop the relationship and help generate additional exposure for both partners,” said David Zapata of Zapwater Communications.
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ZAPWATER’S HOSPITALITY DIVISION GROWS WITH HOT SUSHI RESTAURANT
Zapwater to Assist with Opening and Promotional Events for RA Sushi
CHICAGO, IL (March 19, 2007) – Zapwater Communications Inc., one of Chicago’s fastest growing public relations agencies, expands its restaurant roster, announcing the addition of RA Sushi. Zapwater will provide event and media relations support and counsel in developing ideas consistent with RA Sushi’s identity.
Zapwater seeks to reintroduce and foster awareness of RA Sushi among new audiences for its Chicago and north suburban locations as well as coordinate the summer 2007 opening of its Lombard location.
Zapwater will work in promoting the restaurant for its offerings beyond the food itself. RA Sushi provides a vibrant atmosphere with live DJs, innovative tastings as well as philanthropic events, enticing to a diverse audience. Zapwater will work with RA Sushi in promoting the restaurant for those offerings beyond the food itself and in coordinating events reflective of the stylish, Japanese restaurant experience it promises.
“Zapwater is thrilled to build on its hospitality expertise with a restaurant of this caliber, the relationship ultimately serving as a mutually advantageous opportunity for both RA and Zapwater," said Annie Neyman of Zapwater Communications.
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ZAPWATER’S FASHION DIVISION EXPANDS WITH K. AMATO JEWELRY
Zapwater to Assist Trendy Jewelry Designer
CHICAGO, IL (March 05, 2007) – Zapwater Communications Inc., one of Chicago’s fastest growing public relations agencies, announces the addition of K. Amato, a Chicago-based accessories company. Working to support its tagline “every girl should have one,” designer and owner Kristen Amato creates affordable, trendy earrings and necklaces.
While currently available in 50 stores across the country, Zapwater plans to further launch the jewelry company nationally as well as target regional publications where the jewelry is sold. Zapwater will also provide assistance in debuting new collections and lines.
“As our firm grows, more specific practice are becoming defined and Zapwater is thrilled with the opportunity to position K. Amato amongst the niche group of fashion designers Zapwater supports,” said Kiran Advani of Zapwater Communications.
K. Amato Jewelry can be purchased online at www.k-amato.com. Store locations are listed on the site as well.
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ZAPWATER LAUNCHES “ZAP BLOG”
New Web Logo to Chronicle Latest Happenings at Hot Agency
CHICAGO, IL (February 21, 2007) - Zapwater Communications Inc., one of Chicago’s fastest growing public relations agencies invites you to its website’s latest addition, “The Zap Blog.” www.zapwater.com/blog/index.htm Created to give visitors a more behind-the-scenes look into Zapwater, client events and employee personalities, the blog provides a casual forum for reflection and discussion.
Blog entries have ranged from insights into corporate clients to reflections on both client and current events, offering perspective into life at Zapwater. Visitors are permitted, and encouraged to respond to the entries with questions, comments, and suggestions.
“We feel the Blog is a great way to more actively involve people with the happenings and personalities of Zapwater. It provides a forum where we can discuss client activity and developments and share a little more about the kind of agency we are,” said David Zapata of Zapwater Communications.
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ZAPWATER COMMUNICATIONS SELECTED AS AGENCY OF RECORD FOR THE LAW OFFICES
OF JEFFERY M. LEVING
Zapwater to Handle Public Relations and General Media Outreach for Prominent Divorce Attorney and Father’s Rights Advocate
CHICAGO, IL (February 19, 2007) - Zapwater Communications Inc., one of Chicago’s fastest growing public relations agencies, has been selected as the agency of record for The Law Offices of Jeffery M. Leving Ltd.
The Law Offices of Jeffery M. Leving Ltd. represent fathers throughout Illinois and outside the state with pre-and post-divorce proceedings. Author and attorney, Jeffery M. Leving is nationally renowned for defending fathers who are mistakenly viewed as secondary parents. He and his staff of experienced attorneys help fathers with litigation and negotiation strategies. Leving is best known for having represented Juan Miquel Gonzalez in his case to gain custody of Elian Gonzalez in 2000 and has gained wide recognition for his work representing fathers in contested custody and other complex family law cases across the nation.
Zapwater will secure appearances by Mr. Leving and attorneys within his firm on national television, radio and print media outlets throughout the nation as he discusses the complex nature of divorce proceedings as well as utilize his experience to promote comment and discussion on celebrity and high profile divorce cases.
“Zapwater is thrilled about this new relationship with Mr. Leving and his law offices. The opportunity to work with a client of this notoriety is exciting,” said David Zapata of Zapwater Communications.
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ZAPWATER LENDS SUPPORT TO TERRA FOUNDATION FOR AMERICAN ART
Zapwater to Assist With Prestigious Grants Program
CHICAGO, IL (February 12, 2007) - Zapwater Communications, one of Chicago’s fastest growing public relations agencies is pleased to announce the addition of the Terra Foundation For American Art to its client roster. Zapwater will lend support to the foundation’s expanded grant program which is committed to supporting projects designed to engage individuals around the globe in an enriched dialogue on American art.
Zapwater will provide media relations support and counsel surrounding the foundation’s quarterly grant announcements in the areas of Exhibition, Academic and Public Programs and Chicago K-12 Educations. Zapwater will work to generate interest and awareness of the program and initiatives to bring American art, interpretation and research resources to audiences abroad and in its homefront of Chicago.
“We are honored to be assisting such a prestiguous institution and believe our work with the Terra Foundation will be an invaluable resource in developing Zapwater’s nonprofit experience,” said Kiran Advani of Zapwater Communications.
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ZAPWATER COMMUNICATIONS CREATES EVENT HOMEPAGE
New Homepage to Detail All Client and Agency Events Open to Public
CHICAGO, IL (February 1, 2007) - Zapwater Communications Inc., one of Chicago’s fastest growing public relations agencies, both announces and invites you to the new Zapwater Events homepage. (www.zapwaterevents.com)
With its recent and continuously growing clientele and capabilities, comes a multitude of events. While Zapwater inundates media, friends and even family with invitations and press releases surrounding their events, they want to extend their audience.
The page lists all Zapwater Events in two-month increments and details location and time as well as a description and contact information if applicable. Be sure to frequent the new homepage (www.zapwaterevents.com) for an extensive listing of Zapwater Events.
The goal of the new page is to increase awareness of events and provide a greater number of people with the opportunity to attend events that Zapwater hosts, supports or is involved with at some capacity. Whether it is a new drink special at Empire Liquors, a TK Men Fashion Show, or a Medal of Honor recipient speaking at the Pritzker Military Library, there is sure to be an event that will entice.
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ZAPWATER SELECTED AS AGENCY OF RECORD FOR YOUNG REMBRANDTS
Zapwater to Assist Leader in Art Education Programs
CHICAGO, IL (January 29, 2007) - Zapwater Communications, one of Chicago’s fastest growing public relations agencies, is pleased to announce the addition of Young Rembrandts to its client roster. Zapwater will work to create awareness of the program and its franchise business.
Founded in 1988, Young Rembrandts has become a recognized leader in art education whose premise is based off the correlation between involvement in the arts and achievement in the classroom. Young Rembrandts partners with Pre-Schools and Elementary schools to either supply or augment their art education programs. Currently, Young Rembrandts teaches about 30,000 students a week through its 57 franchise locations in 26 states.
Zapwater will build a media relations plan to bring public awareness to the life-long benefits Young Rembrandts drawing programs offer and position Young Rembrandts as a leader in art education for children as well as a vital franchise business opportunity for women.
“Zapwater is impressed with the concept and methods behind Young Rembrandts as well as its significant franchise growth and we are honored to be expanding our arts-related practice with this business,” said Kiran Advani of Zapwater Communications.
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ZAPWATER STAFF EXPANDS WITH ANOTHER KEY ADDITION
Kiran Advani Joins Zapwater As Group Director
CHICAGO, IL (January 15, 2007) - Kiran Advani joins Zapwater Communications as Group Director. Advani manages client relations for the agency, develops new business opportunities as well as handles media relations for multiple clients in a variety of practices from the arts, corporate, hospitality and fashion.
Advani joins Zapwater with close to a decade of experience developing and executing publicity programs for some of Chicago’s most recognizable businesses. Most recently and for the last three years, Advani has been servicing several fashion and luxury lifestyle clients throughout the nation with her own independent media relations and specialty marketing practice. Her roster has included Lana Unlimited Co., “Frumpy to Foxy In Fifteen Minutes Flat,” Lumiere Candles, Cheena Chandra Jewelry, and K.Amato Designs, to name a few.
Advani also brings knowledge of the arts world to Zapwater. She managed the public relations and special events efforts for the Terra Museum of American Art in Chicago from 2001 to 2004. In addition to creating an integrated marketing communications plan for the nonprofit museum, she also assisted in the development of the membership and volunteer programs.
Advani began her boutique agency experience in 1999 at Margie Korshak, Inc. initially handling advertising trade for theatre clients and quickly moved onto the public relations side working on restaurant and hospitality accounts. Prior to that, Advani was employed at UR Chicago where she was involved in launching nightlife events for the popular culture magazine.
Advani received a Bachelor of Arts in Journalism and Mass Communications with a major in Public Relations and a concentration in Marketing Management from Drake University.
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POLITICAL PRO McLAUGHLIN JOINS ZAPWATER
Zapwater’s Newest Addition Will Help Grow Public Affairs and
Crisis Communications Practice
CHICAGO, IL (January 8, 2007) - Zapwater Communications Inc., one of Chicago’s fastest growing public relations agencies announces the addition of Ryan McLaughlin as Vice President/Group Director, Public Affairs. McLaughlin joins Zapwater with an expertise in strategic planning, crisis communications and media relations after serving as the campaign manager for one of the most high-profile Congressional campaigns in the 2006 election cycle.
McLaughlin was the architect behind Peter Roskam’s dramatic victory to Congress in Illinois’ 6th Congressional District. The $14 million campaign earned national and international attention, garnering significant post-election political commentary in Real Clear Politics, The Daily Herald and The Chicago Tribune.
According to Real Clear Politics, one of the top political blogs in the country, Roskam’s victory was considered “… an anomaly…” The Daily Herald stated, “In retrospect, it’s kind of amazing that he [Roskam] won, given the Democratic tide nationally and in the suburbs. A testament to the campaign Roskam ran.”
In the last decade, McLaughlin has diverse political and corporate background revolving around local, state and federal politics. He has worked for two Members of Congress on Capitol Hill, ran a successful political and corporate consulting business and managed numerous campaigns throughout Illinois. He also held senior positions in Jim Ryan’s 2002 Illinois Gubernatorial Campaign and with the Illinois Republican State Senate Campaign Committee.
Ryan is a graduate of DePaul University with a Bachelor’s degree in Political Science.
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